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Real Estate Leads - Where to start?

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Leads. They're a real estate agents first step to getting their first home sold or listed. But how do you get them? Where do you start? What is a lead? I guess we should start there. What is a lead? A lead is basically a potential client, someone that may be interested in buying or selling a home.  In real estate, there are these companies that market themselves as "lead generators", with software and services to offer such as running ads for you on social media, cold calling people that click on these ads, and more. You pay for their service, and in turn they provide you with potential clients.  1. Market Yourself  In real estate, you can't go far if you don't market yourself. Make it a priority to insert the fact you are a real estate agent into every single conversation you have, let the world know who you are and what you do, that way when they think about real estate, they'll think of you.  Not sure how?  Start with designing and ordering business cards, ...