Answering your questions about real estate!

In a self-driven career like real estate, it's easy to let things fall behind or to lose sight of important tasks that are crucial to maintaining your business. Now is the time to catch up and start the year right.  1. Plan Your Prospecting  The winter months are the slow months for real estate, especially in the Northeast. Use this downtime to plan out your prospecting. Get a poster and draw out a vision board for yourself, something you can look at every day to help hold you accountable to your goals. Order some new marketing materials (postcards, door hangers, magnets, etc.) and plan on how you will distribute, whether by door knocking or reserving a booth at your local town fair or whatever it may be.  Drive around and scope out some areas with homes that have not been on the market recently, or homes that are under distress.  My favorite, and most preferred method of marketing, aside from social media, is to write handwritten letters to prospects. Of course this...

Leads. They're a real estate agents first step to getting their first home sold or listed. But how do you get them? Where do you start? What is a lead? I guess we should start there. What is a lead? A lead is basically a potential client, someone that may be interested in buying or selling a home.  In real estate, there are these companies that market themselves as "lead generators", with software and services to offer such as running ads for you on social media, cold calling people that click on these ads, and more. You pay for their service, and in turn they provide you with potential clients.  1. Market Yourself  In real estate, you can't go far if you don't market yourself. Make it a priority to insert the fact you are a real estate agent into every single conversation you have, let the world know who you are and what you do, that way when they think about real estate, they'll think of you.  Not sure how?  Start with designing and ordering business cards, ...