4 Steps to Being A Successful Real Estate Agent in 2022

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In a self-driven career like real estate, it's easy to let things fall behind or to lose sight of important tasks that are crucial to maintaining your business. Now is the time to catch up and start the year right. 



1. Plan Your Prospecting 

The winter months are the slow months for real estate, especially in the Northeast. Use this downtime to plan out your prospecting. Get a poster and draw out a vision board for yourself, something you can look at every day to help hold you accountable to your goals.

Order some new marketing materials (postcards, door hangers, magnets, etc.) and plan on how you will distribute, whether by door knocking or reserving a booth at your local town fair or whatever it may be. 

Drive around and scope out some areas with homes that have not been on the market recently, or homes that are under distress. 

My favorite, and most preferred method of marketing, aside from social media, is to write handwritten letters to prospects. Of course this would be nearly impossible for a large quantity of prospects, but it's key for those handful of homes that you would be really interested in selling (like say that million dollar home that hasn't sold in 20+ yrs.. you never know!) I think writing letters adds a personal touch, which shows effort and tells the prospect that you really do take the time to reach out to them and they're not just another (house) number. 

2. Set Up Your Google Profile

You may have done this already so if so just skip over this one, or maybe go on and see if there are any updates you could make to it! Anyways, set up your Google profile. We live in an age where Google is everything. Any question you might ever think of has already been thought of, asked, and posted somewhere searchable by Google. 

Think about it, if a prospect needs a real estate agent and doesn't know of any, where do you think they will go first? Yup, Google.

3. Review The Tools You're Using

Look back into the tools you're using - the lead generators, the budgeting tools, the CRM, etc. and make sure they're still providing value. Are there better alternatives to what you're using now? Could you upgrade (or downgrade) the product to provide even more, or less, functionality/benefits? 

4. Ask For Reviews

Go back and ask for reviews from all of your past clients, even those that may have never panned out to anything but still worked with you or communicated with you in some way. Reach out to colleagues, friends and families for an honest review of you, your personality, your work ethic, anything. 

Reviews are extremely important in this business, there is so much competition out there that you need something to set you apart from others. Reviews are proof that you are a top notch agent, and gives prospects a quick little insight on what their interaction with you will be like. 


Interested in learning about other real estate topics? Leave a comment below with ideas of what you would like to see, or any other feedback you may have!

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